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I was invited to a presentation on Mobile Car Appraiser in which we were given a thorough run through of the software and how it uses the road to sale combined with deep sales psychology to combat the growing problem of increased expectations by the consumer as to what they believe their car maybe worth.

I was invited and attended the global launch of Appraisal Solutions - Mobile Car Appraiser in Perth. We had been using the old paper appraisal system for as long as I can remember. With technology now driving our industry for efficency and professionalism, I was interested in seeing what MCA could do for our dealership.

Let me start by saying that the approach that John took with us at Challenger Ford when offering us the opportunity to take a look at Mobile Car Appraiser was very professional and subsequently having chosen to implement MCA, nothing has been too much trouble or too hard to do so allowing a smooth transition.

Having seen the presentation first hand at the dealership, I identified that although there were many advantages to our dealership in using MCA, the biggest advantage I could see was an increase in aftermarket penetration followed by the enforced Road to a Sale process it uses to do a complete and thorough job on the client's trade in.

A highly respected Dealer Principal friend referred me to look at Mobile Car Appraiser and after reviewing their web site, a number of the features increased my interest. The contact and response was at the highest professional level and every commitment was delivered as promised.

Having had the Appraisal Solutions "MCA" referred to me by another DP, I requested a demonstration. The presentation was to the point and immediately we could identify why MCA was going to assist us to increase sales, finance, and aftermarket services in Kia and Suzuki as well as in used cars.

Having been recommended to check out the Appraisal Solutions Mobile Car Appraiser system by a fellow Dealer Principal in our group, I was initially apprehensive. We had been using Live Market as a way of achieving improvements in our conversions when it came to trade-ins.

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