Having seen the presentation first hand at the dealership, I identified that although there were many advantages to our dealership in using MCA, the biggest advantage I could see was an increase in aftermarket penetration followed by the enforced Road to a Sale process it uses to do a complete and thorough job on the client's trade in.
This formula is a proven and unquestionable one that if you have new salesman in your dealership this helps them understand the process much better and allows for less mistakes during their early stages of learning. What is remarkable about MCA is the end report the client sees of their car's appraisal and valuation.
This closing report is very clever and has outstanding results with customers who in the end often simply believe the price given.
I would recommend you take a look at Appraisal Solutions "mobile car appraiser" if nothing more than to understand what is happening in this area of trade ins and online appraisal valuations in 2016.